But what makes us even bigger fans

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12. Outback Team Building & Training Landing page example from Outback Team Building & Training. Click to see the whole thing. Best practice to steal: Use Dynamic Text Replacement (DTR) to personalize your landing pages Marketers sometimes think that personalization doesn’t matter as much when it comes to B2B. But it’s almost always a good idea to get as specific as possible with your landing page so the decision-maker you’re targeting thinks, “Aha, this is for me!” That’s where Dynamic Text Replacement (DTR) and this Unbounce-built example from Outback Team Building & Training shines.

The original headline here reads: “Trusted Source for Scavenger Hunt Denmark WhatsApp Number Data  Team Building Activities in Your City.” But by using DTR and Google Ads Keyword Insertion, the marketers over at Outback were able to replace the last bit of that headline (“Your City”) with actual city names (e.g., “San Francisco” or “Toronto”). Using this tactic, they were able to target this one single landing page for people all across North America and give them a personalized experience at the same time.

Now that’s efficiency. 13. Reachdesk B2B Landing Page: Reachdesk Image courtesy of Reachdesk. (Click image to see the full page.) Best practice to steal: Put your high-value content front-and-center We like to stay impartial, but Reachdesk is pretty darn cool. They’re all about data-driven gifting to create deeper connections in marketing, plus they’re committed to creating a future of gifting with zero waste. is how simply yet effectively they’re demonstrating one of the golden rules of high-converting B2B landing pages: creating high-value content so engaging and well-targeted that it makes your audience wanna click your CTA ASAP.