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In today's article we will delve deeper into the topic of usability and try to offer you some tips to improve it: What is meant by usability of the company website? The importance of usability in lead generation Web design tips for the site Eliminate obstacles and ambiguities What is meant by usability of the company website? Wikipedia tells us that the meaning is “ the effectiveness, efficiency and satisfaction with which certain users achieve certain goals in certain contexts . In practice usability, ed.) defines the degree of ease and satisfaction with which the interaction between man and a tool takes place.
The concept of usability therefore refers to how simple a product, service or website in this case is to use; how wedding photo editing service well an average user is able to use it to achieve his goal, without particular instructions. Having made this necessary premise, moving on to the topic of our article, it can be said that, when a user arrives on your company website for the first time , he should immediately understand who you are and what you have to offer. Furthermore, navigation should be simple, without effort to find the information he is looking for and that you want him to find.
For this reason, a simple design, combined with very clear texts, obtains a higher conversion rate into leads than sites full of technical terms and jargon. Find out how to turn your site into a marketing machine in our FREE guide, download it here! When designing the structure of a site, therefore, all the areas that could generate doubt in the visitor's mind must be corrected. The general rule would be to avoid making the user think as much as possible, showing him the way to what he is looking for and therefore to the purchase) without any obstacle.
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發表於 2023-11-16 13:22:34