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The values of the offer and the advantages available to the visitor - once his data has been provided - must be communicated immediately. Here is an example, at this link! Mistake : Proposing more than one offer Remember that the purpose of a LP is to convert users into leads: if confusion is created by offering different offers on the same page, visitors are likely to be confused and abandon it before having filled out the form. Each proposal content download, event registration, demo or consultancy must have a dedicated page to collect data and unlock the offer for contacts.
The number of clicks requested from users must be limited to what is necessary. Mistake : Leaving the Photo Editing Services navigation menu active Unlike other pages on the company website, the goal of landings is not to offer a smooth browsing experience, but to lead generation . The menu and navigation bar must not be present, because the user of an LP should not have any option other than filling in the form and therefore converting. Mistake : Asking the user for too much information Data is the most valuable currency in any digital marketing activity.
However, including too many mandatory fields in the form risks scaring users and frustrating any LP optimization efforts. The basic rule is that the fewer fields there are, the more contacts you get, but the amount and type of data to request must be commensurate with the value of the offer . Marketing platforms like HubSpot provide smart form functions that automatically modify the questions to ask leads already registered in the CRM . landing page These are progressive profiling techniques that allow you to qualify contacts by asking for more and more data as interest and trust in the company strengthens.
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發表於 2023-11-27 11:49:39